About the Author, Mentor & Leader

13 Steps To Bloody Good Sales – At a Glance

13 Steps To Bloody Good Sales – At a Glance

Sales Made Real, Raw & Relatable

A refreshingly honest guide that proves sales isn’t about slick talk - it’s about skill, process and human connection.

13 No-Nonsense Steps to Close Better

No shortcuts, no jargon - just 13 practical steps that transform ordinary selling into bloody good sales.

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Amazon Books

Stories That Stick, Lessons
That Sell

From awkward pitches to lost deals and breakthrough moments, every chapter connects real stories to real sales wisdom.

It’s Not Just Selling… It’s Human Psychology

Understand buyers, read situations, decode behaviour, and build trust — before even attempting to close.

Personal Brand > Pitch
Script

Learn why today’s best sales tool isn’t a product pitch, but the person delivering it — your credibility, visibility, and voice.

Relationships Before
Revenue

Master the art of staying connected — because deals aren’t built on conversations… they’re built on relationships.

For Anyone Who Sells (Which Means Everyone!)

Whether you sell products, ideas, services, yourself, or influence — this book will change how you sell forever.

Sharp. Snappy. Slightly Unfiltered. 100% Usable.

Written with humour, truth bombs, real situations and unforgettable metaphors (Broccoli or BMW, anyone?).

Amazon Best-Selling Authors on Sales Excellence

13 Steps to Bloody Good Sales by Ashwin Sanghi, Anand Prakash, and Rohit Goel is a powerful, no-nonsense guide designed to transform ordinary selling into high-impact performance. Packed with practical insights and real-world strategies, the book walks readers through proven steps to build confidence, influence decisions, strengthen customer relationships, and consistently close deals—reinforcing the truth that great salespeople aren’t born, they’re made.
Great salespeople aren’t born—they’re made. This book shows you how.